Anthony Giddens
If the self is 'made', rather than inherited or just passively static, what form is it in? What is the thing that we make? Giddens says that in the post-traditional order, self-identity becomes a reflexive project - an endeavour that we continuously work and reflect on. We create, maintain and revise a set of biographical narratives - the story of who we are, and how we came to be where we are now.
Self-identity, then, is not a set of traits or observable characteristics. It is a person's own reflexive understanding of their biography. Self-identity has continuity - that is, it cannot easily be completely changed at will - but that continuity is only a product of the person's reflexive beliefs about their own biography (Giddens 1991: 53).
'A person's identity is not to be found in behaviour, nor - important though this is - in the reactions of others, but in the capacity to keep a particular narrative going. The individual's biography, if she is to maintain regular interaction with others in the day-to-day world, cannot be wholly fictive. It must continually integrate events which occur in the external world, and sort them into the ongoing 'story' about the self.' (Giddens 1991: 54).

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